The Real Life of Your Selfie

Facial recognition is not about your face, it's about how your digital identity can be used to determine your rights. Find out how much data can be extracted from just your selfie, and what other kinds of biometric data you might be asked to give away.

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With every selfie you take and upload, you automatically create a set of data about your facial features. Taken together, different nodal points for a unique set of characteristics called a faceprint. A faceprint can be used to identify you, but is your faceprint really you? Facial recognition makes life more convenient by allowing us to quickly unlock our phones, pay for services and goods and open doors; it's a process which seems relatively harmless, but what happens when your faceprint is used to measure your emotions and monitor your behaviour?

Facial recognition is actually not about your face. Different types of data can be extracted from your face, and those data sets can be combined with other methods to work more effectively. Facial recognition is about how your digital identity can be used to determine your rights. What happens when your selfie becomes the digital you?