Misinformation

Social media and the internet allow information to flow freely in all directions, whether it’s true or false. In fact, misinformation is often carefully crafted to grab our attention, making it more likely to be consumed and shared. We are the ones who make it influential. It all starts with one like, click or share.

Everyone sees and judges things differently. Our ability to exchange opinions and adapt our own views is crucial for our communication with friends, family, strangers, institutions and organisations. When stories that are designed to mislead or provoke are added to the mix, it makes it even harder to have a conversation.

We are more connected than ever, continuously circulating content by viewing, ranking, liking and sharing. Some of the larger social platforms and services connect up to a quarter of the world’s population within a single app.