Smell Dating

Tired of endlessly swiping through the ‘nope’, ‘never’, and ‘not-going-to-happen’? Are you over the back and forth messaging without actually getting anywhere? Online dating apps started out as an exciting way to meet new people, but now the hype is over. Sensory stimulation is the new approach to making connections. Specifically, Smell Dating. This start-up, scent lab and data service developed a scent database that, with the help of participants, matches singles by olfactory compatibility or as it reads on their website, “molecular intuition”. The testing of the service in early 2016 was so successful that it will relaunch in early 2017. Visitors are invited to try the samples from its database of smells and sign up to be informed about the relaunch of the service.