Your phone can keep your memories much better and for much longer than you can. From June 2010 to April 2011 James Bridle, and anyone else with an iPhone, unknowingly had their locations mapped and saved in Apple databases. Where The F***k was I? is a visual representation of the extracted data, containing all 35,801 locations he visited during this time. Bridle’s publication is a reminder of the permanent memories the devices around us hold.