Cubic

Do you want the data about your daily Tube ride to be collected by a company that is also a major contractor for the United States’ armed services? When you use your Oyster Card or your smartphone to top up your card, the company providing the technology for that system is Cubic. Besides developing the data-driven system that allows you to travel on all London public transport through travel cards and apps, Cubic is reportedly experimenting with other methods to keep the flow of commuters moving, including facial recognition, palm vein scanning and object tracking, such as the mobile phone you are carrying on you as you move around the city. In this promotional video, Cubic markets its full range of services, from telling your smartphone when your bus will be arriving to supplying the military with portable surveillance satellites.