Image credits: Tactical Tech

Data Anonymization

How many times have companies claimed that they will anonymise your data? The suggestion of anonymisation is that it will promise us privacy if we give our data away. But how realistic is that promise? Through one case study using research into cabs in New York City, this animation shows how even anonymised data – if it is combined with data that’s already available in the wild – can easily be used to reveal who you are and where you go.