In 2010, Mark Zuckerberg – the founder of Facebook – claimed the age of privacy was over. A couple of years later, Zuckerberg paid over $40 million to buy the four houses that surrounded his own $10 million home in Palo Alto. He also asked construction workers and interior designers working on the house to sign non-disclosure agreements before starting renovation. This model of his house was created using images from Google Maps. What will be the real cost of privacy in the future and who will be able to afford it?