Floodwatch

Ever wondered why you are getting those ads for hotels in your vacation destination just after you book your flights there? Or ads for winter boots just after looking at a blog about this season’s fashion trends? Your browsing history is tracked, profiled, shared and sold by online marketeers. Floodwatch, developed by The Office for Creative Research (OCR), is an extension you can add to your Google Chrome browser, that maps the quantity and type of online advertisements that target your unique online profile. As you scroll through each rolodex here, can you guess the profile of the person these advertisements were intended for?