data_labe

data_labe's work intersects human rights, race, gender, urbanism, data and technology. Their team has been investigating and developing new narratives and methodologies to talk to people about responsible use of the Internet and privacy as a mindset. They believe in the democratisation of knowledge, and focus their work on people of colour, women, LGBTQIA+ and marginalised groups.

For their partnership, they adapted the Data Detox Kit into a poster exhibition, which they showed at their annual festival, Criptofunk, an intervention organised by data_labe in partnership with Olabi, Observatório de Favelas and Intervozes. In 2022, the two-day festival convened groups of activists, favelas dwellers and those interested in the topic of digital care. The event's theme was deceleration, and the posters included the character Sankofa, a bird from African and Afro-Brazilian philosophy which represents a return to the past, in order to reframe the present and build a better future.

The posters and experience created by data_labe further illustrates how civil society can use art and creativity to talk about digital rights. Our partnership with them, also underscores the importance of content localisation (beyond translation). The use of important symbols and motif's in Brazilian and Afro-Brazilian culture, such as the Sankofa and popcorn curtains (a symbol of cleansing), contemporary language, visual identity and relevant timely local examples are key to producing meaningful resources.