The Glass Room New York

In November and December 2016, Tactical Tech in partnership with Mozilla, opened The Glass Room NYC, an immersive pop-up tech store with a twist, that explored the issues of data and privacy through art, interactive displays and workshops.

Located in a 400 square metre gallery space in Nolita, next to SoHo in downtown Manhattan, The Glass Room's impact - from media coverage, to attendance, to engagement – far exceeded all expectations. Following a packed launch party attended by over 450 people, many of whom queued round the block in the pouring rain – the Glass Room hosted 43 workshops, and 75 other events with guest speakers, artists and community groups.

The Glass Room Plus exhibition in New York
Marek Tuszynski 2016

Due to its popularity The Glass Room was extended for an extra weekend, bringing final visitor numbers to nearly 10,000 over its three-week duration, over three times the target attendance of 3,000. Many of those visitors stayed for well over an hour.

The Glass Room Plus exhibition in New York

The Glass Room New York received coverage across US and global media including The New Yorker, The New York Times, Forbes and US Vogue. In total there were 45 articles in 7 languages making 30 million impressions.

Quotes from the press

To move through the Glass Room...was to be reminded of the many ways we unwittingly submit ourselves and one another to unnecessary surveillance, with devastating consequences…I left the Glass Room invigorated by the ways artists are exploring the dark side of our digital footprint.
New York Times Magazine – Finding Inspiration for Art in the Betrayal of Privacy

Just in time for New Year’s resolution fever, [Tactical Technology] Collective created an eight-day Data Detox Kit to help users control their online “data bloat.”...So if you’re tired of being creeped out by an increasingly prescient Internet, or if you simply want to understand what kind of digital trail you’ve been leaving behind, then this digital detox is for you.
US Vogue – Forget About That Cleanse – Do a Data Detox Instead

But enter the chamber known as The Glass Room - and you’ll be encountered with a disturbing array of well-told stories about data. But the pleasant and highly knowledgeable guides who offer to tour you through the exhibit [have] a remarkable way of suggesting, however gently, that there are ways to fight back over the subtle but growing totalitarian impact of data on our lives.
Forbes – The Glass Room: A Real-World 'Black Mirror' Episode

The Glass Room New York in the Press

Vogue (US), January 2017: Forget About That Cleanse - Do a Data Detox Instead [EN]
Voice of America: January 2017: 'Glass Room' Exhibit Asks, What Is Privacy in a Digital Age? [EN]
CBS New York, January 2017: Think Your Mobile Devices Aren't Hackable? Think Again [EN]
Financial Times, January 2017: Give your online personal data a detox [EN]
The Verge, December 2016: The Glass Room turns internet surveillance into art [EN]
Motherboard, December 2016: Enter the Glass Room where Privacy goes to die [EN]
New York Times Magazine, December 2016: Finding Inspiration for Art in the Betrayal of Privacy [EN]
The New Yorker, December 2016: Above and Beyond [EN]
WNYC, December 2016: There's No Escaping Big Data in 'The Glass Room' [EN]
artnet news, December 2016: Neo-Shamanism and Other Trends in the Art World This Year [EN]
Forbes, December 2016: The Glass Room: A Real-World 'Black Mirror' Episode [EN]
Yahoo Tech, December 2016: The Glass Room shows how little privacy we really have [EN]
CNBC, December 2016: Mozilla's art installation warns about how companies are using your data [EN]
Business Insider, December 2016:I took a tour of the popup store that shows how little privacy you actually have [EN]
Bloomberg, December 2016: Inside Mozilla's "The Glass Room" [EN]
Gothamist, December 2016: 'The Glass Room' In SoHo Will Make You Want To Burn Your iPhone [EN]
Engadget, December 2016: Mozilla helped build a gallery-style exhibit on data security [EN]
Fast Codesign, December 2016:Visit The Internet's Dark Side At This Demented Apple Store It’s like Black Mirror . . . but it’s real life [EN]
Fast Company, December 2016:This Mozilla-sponsored art exhibit highlights the real dangers of mass data collection [EN]
Hyperallergic, December 2016:A Tech Collective Sets Up a Sleek Boutique - to Help Visitors Elude Big Data [EN]
Digital Trends, December 2016: You have zero privacy thanks to tech, and these artists can prove it [EN]
PCMag, December 2016:Living in Glass Houses [EN] & Fast Forward: Art, Online Privacy, and Mark Zuckerberg's House [EN]
Habertürk, December 2016: 8 günde data detoksu (Data Detox in 8 Days) (TR)
Data & Society - Points, December 2016:Go to The Glass Room. If Black Mirror Had a Showroom, This Would Be It [EN]
Fuze, December 2016: 「The Glass Room」私たちは皆、ガラスの部屋の中で生きている ("The Glass Room" We are all living in a glass room) [JP]
Fusfoo, December 2016: Don't Let Your Data Define You! [EN], December 2016:Here's what millions of leaked passwords look like, and other scenes from inside The Glass Room [EN]
GeekWire, December 2016:Here's what millions of leaked passwords look like — possibly including your own [EN]
PR Week, December 2016: A Trendy New York Pop Up by Mozilla will teach you about Online Security [EN]
Naked Security, December 2016: New York exhibition puts us – and our data – on display [EN]
Science Info, December 2016: The Glass Room shows how little privacy we really have [EN]
Tom's Guide, December 2016: The Glass Room Will Change the Way You Think About Privacy [EN]
Spectrum News, December 2016:Glass Room Exhibit Explores How Your Online Data is Collected and Used [EN]
Pix11, December 2016: SoHo art exhibit draws attention to lack of privacy in world of technology [EN]
Metro NY, December 2016: Our tech reality doesn't have to be like 'Black Mirror [EN], December 2016: These Brooklyn artists are exploring the dark side of Big Data [EN]
MasTicable, January 2016: 8 días para desintoxicar nuestro “Yo digital” (8 days to detoxify our "Digital Self") [ES]
SC Media, December 2016: Time for a Data Detox [EN]
Adweek, December 2016:After Trump's Win, Security Groups and Marketers Are Anxious About Digital Privacy [EN]
Yahoo Tech, December 2016:The Glass Room: An Investigation And Intervention Into Our Online Lives Pops-Up In New York On CyberMonday [EN], December 2016: Mozilla lanceert interactieve tentoonstelling over privacy (Mozilla launches an interactive exhibit about privacy) [NL]
Businesswire, December 2016:The Glass Room: An Investigation and Intervention into Our Online Lives Pops-up in New York [EN]
Mozilla Interview with Henrik (Video), December 2016: [EN]
Stylus Curve, December 2016: This NY pop-up makes you question your relationship to technology [EN]
CNET, December 2016: You won't feel secure about digital privacy after visiting New York's Glass Room [EN]
Moment - New York, December 2016: Glass Room NYC: Datenschutz Aus Deutschland (Glass Room NYC: Data Protection from Germany) [DE]
Vocativ, December 2016: How To Keep Your Online Privacy In The Age Of Trump [EN]
Trendhunter, December 2016: 'The Glass Room' Comments on Privacy in the Digital World [EN]
Theory of Everything (podcast), December 2016: The fairest of them all? [EN]
Spectrum (video): Glass Room Exhibit Explores how Your Online Data is Collected and Used [EN]